the great coffee race

VS
I love the races: McDonald's vs. Starbucks.

Though neither of them offer egg whites w/ salsa on their breakfast menus, so they've got a ways to go before I personally consider them a breakfast spot worth frequenting.

I'm also not very into slogans -- I typically find them fairly idiotic and appealing to the masses usually can be translated into something dumbed-down -- but the billboard I saw this morning for the McCafe was actually entertaining. Accompanied by some other info was the slogan, "A shot of reality." I sort of love that.