Tikitag is probably one of the most impressive, outside-the-box new products I've seen in quite a while. The idea is based on the concept of what you know as "linking" -- marrying one product / site / idea to another because of a specific common denominator. Tikitag takes linking further using Near Field Communication (NFC); tag some tangible object with Tikitag and use your reader to get linked. Some ideas on the Web site take logistics to a whole new level.
The project is still in Alpha but it seems pretty fail-proof. I'm interested to see where it goes.
bk
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